CricInfo top of the pops for sports usage during Indian series

CricInfo has recorded an outstanding week of Internet traffic during the first National Bank Series Test match between New Zealand and India at Wellington.

According to Hitwise, which measures Internet usage, CricInfo achieved a 92% share of visits to all cricket sites by New Zealand users between December 7-14.

Paul Hashfield from Hitwise said: "The site showed a massive increase in category share in the global Sports parent category in the days leading up to the National Bank Tests, and it has now been consistently placed at No 1 for several months.

CricInfo commanded more than 15% of all New Zealand visits to the global sports category on Saturday, December 14. This category covers over 1400 sport sites monitored by Hitwise.

CricInfo's own traffic reports show that on the first day in Wellington there were 4.2 million page impressions made, which was more than for all of the second or third Tests against England earlier this year.

Preliminary internal CricInfo figures show that there 1.2 million page impressions for the Super Max International, 3.4 million impressions for the Central Districts tour match and 10.2 million for the first Test.